> ## Documentation Index
> Fetch the complete documentation index at: https://docs.findtempo.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Deal Brain is the customer context layer for AI-native go-to-market teams — living institutional memory that any model, agent, or workflow can query in real time.

Deal Brain is a **customer context layer**: everything your revenue organization knows about every customer, continuously reconciled and served to any model, agent, or workflow.

It's the foundation AI-native go-to-market teams build on — not another destination to check.

## Why a context layer

Your customer context is your most valuable proprietary asset. It's also scattered across systems that were never designed to reconcile with each other.

Go-to-market has no codebase and no contract — only a history of artifacts. Ask an AI assistant about a deal today and it reconstructs state from whatever it can find, which means confident answers built on a stale snapshot.

Deal Brain turns that history into **living institutional memory**, covering both kinds of knowledge:

* **Documented knowledge** — calls, email, CRM records, Slack, and workspace docs
* **Hidden knowledge** — the strategy, coaching, and corrections your sellers carry in their heads, written back into the system as they work

The result is a source of truth for customer relationships that stays current, with every claim traceable to where it came from.

## It knows how you sell

A generic memory layer can tell you what was said. Deal Brain is indexed for the sales process itself, so it can tell you what that means for the deal:

<CardGroup cols={2}>
  <Card title="Your playbook" icon="book" href="/playbook">
    Your methodology, stage criteria, and qualification rules — so answers reflect how *your* team sells, not generic advice.
  </Card>

  <Card title="Your signals" icon="radar" href="/signals">
    Extraction rules you define, so the patterns your team tracks get found automatically across every call and thread.
  </Card>

  <Card title="Deal state" icon="chart-line" href="/using/getting-started">
    Position, risks, stakeholders, and path forward — reconciled continuously rather than snapshotted.
  </Card>

  <Card title="Your CRM fields" icon="database" href="/admin/fields">
    Champion, economic buyer, and every custom field you track, with proposed updates cited back to the source.
  </Card>
</CardGroup>

## Open by design

Deal Brain is infrastructure, not an app you have to live in. Everything is reachable through open interfaces, so it fits the tools your team already uses:

* **[MCP](/integrations/mcp)** — talk to Deal Brain from Claude, ChatGPT, or any MCP-capable tool
* **[REST API](/api-reference/introduction)** — build dashboards, agents, and internal tools on the same data

## Where to go next

<CardGroup cols={3}>
  <Card title="I'm a seller" icon="user" href="/using/getting-started">
    Run your first prompts and see what Deal Brain unlocks in your AI platform.
  </Card>

  <Card title="I'm an admin" icon="gear" href="/admin/setup">
    Connect your context sources and configure Deal Brain for your team.
  </Card>

  <Card title="I'm a developer" icon="code" href="/developers">
    Build on Deal Brain over MCP or the REST API.
  </Card>
</CardGroup>

<Note>
  Not yet using Deal Brain? [Talk to us](https://findtempo.co/#early-access).
</Note>